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LIDMA News

Published On 8/4/2022
Nomination Deadline is August 19, 2022. Applications now available at www.lidma.org
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Published On 3/17/2022
Nicole Buckenmeyer Named President, Officers and Directors Elected
- Industry Leaders Aligned for Life Insurance Distribution Growth and Success at Life Insurance Direct Marketing Association –
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Direct Marketing News

Association helps life insurance industry serve more Americans

Direct response selling of life insurance is the fastest growing segment of the life insurance industry today. Each year a higher percentage of overall life insurance sales can be attributed to some type of direct marketing effort.
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News Archive

Published On 2/22/2021
Showcasing cutting edge products and services that power today’s leading life insurance distributors

Members and Non-Members alike are invited to watch and participate Oct. 28, Nov. 4, Nov. 11 Dec. 2 and Dec. 9 as leading life insurers and service firms spotlight the very latest in life insurance products and services- Registration is now open at: https://lidma.org.


ATLANTA, GA – (October 27, 2020) -- The Life Insurance Direct Marketing Association (LIDMA) today announced IXN as the winner of its 2020 Innovation Award. LIDMA also announced key 2020 dates and times for Partner Webinars launching on October 28th.
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Published On 8/27/2020
Nomination Deadline is September 10, 2020
Applications now available at www.lidma.org

ATLANTA, Aug. 27, 2020 /PRNewswire/ -- The Life Insurance Direct Marketing Association (LIDMA) is now accepting nomination applications from life insurance industry companies or individuals who seek to earn LIDMA's prestigious 2020 "Innovation Award" for technological and procedural enhancements that are having positive outcomes within the life insurance direct marketing channel.
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Published On 11/5/2019
LIDMA President Jan Pinney declares end of largest conference to date, sets Vinoy Renaissance St. Petersburg Resort and Golf Club as the site of October 18-20, 2020 Fall Meeting and Business Showcase
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Published On 9/26/2019
16th Annual LIDMA Fall Meeting & Showcase of industry leaders to take place at the Disney Grand Californian & Spa in Anaheim, California from October 13 to October 15, 2019
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Published On 7/19/2019
Life Insurance Direct Marketing Association (LIDMA) is Now Accepting 2019 Innovation Award Nomination Applications
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Published On 10/25/2018
LIDMA President Jan Pinney declares end of successful conference; sets Disney's Grand Californian Hotel and Spa as site of October 13-15, 2019 Fall Meeting and Business Showcase
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Published On 9/12/2018
The Life Insurance Direct Marketing Association (LIDMA) has announced that its 15th Annual Fall Meeting & Business Showcase will take place October 14 through October 16 at the InterContinental Hotel in New Orleans
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Published On 3/23/2018
Life Insurance Direct Marketing Association (LIDMA) Accepting 2018 Innovation Award Nomination Applications
Nomination Deadline is June 30, 2018. Applications now available at www.lidma.org
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Published On 3/14/2018
Select Insurance Industry Companies Recognized for Their Efforts in Developing New eProcess Improvements that Impact the Customer Buying Experience
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Published On 9/25/2017
Award Recognizes Individuals and Organizations That Support the Expansion of the Direct Response Channel of the Life Insurance Industry
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Published On 9/19/2017
The Life Insurance Direct Marketing Association (LIDMA) has today announced that it has selected Legal & General America as its first-ever Innovation Award winner. The announcement was made at LIDMA's 14th Annual Fall Meeting & Business Showcase, which took place at the Ritz-Carlton Tyson's Corner in McLean, Virginia.
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Published On 9/13/2017
ExamOne, Hannover Re, Insureio, iPipeline, Legal and General America and Paperless Solutions Group among the final Six finalists

Winner to be announced at the 14th Annual LIDMA Fall Meeting & Showcase at the Ritz-Carlton Tyson's Corner in McLean, Virginia, September 17-19, 2017
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Published On 4/4/2017
Shervin Eftekhari Named President; Tom Grant, Denis Clifford, Eric Lester, Elected to Board of Directors
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Published On 10/13/2015
LIDMA unveiled the first industry guide created in this significant area at their 12th Annual Fall Meeting & Business Showcase in Nashville, TN
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Published On 4/7/2015
Byron Udell, CEO & President of AccuQuote has been named the new President of The Life Insurance Direct Marketing Association (LIDMA).
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Published On 1/29/2015
Life Happens, a nonprofit organization focused on educating Americans about the importance of life insurance as part of a comprehensive financial plan, today announced the appointment of three new officers and four new members to its board of directors.
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Published On 10/2/2014
Genworth recognized for innovation in the adoption and implementation of LIDMA approved eProcess solutions with the PolicyBox system
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Published On 11/16/2012
More life policies may be sold without face-to-face interaction, but AccuQuote's Byron Udell is clear: "You can't buy life insurance from a vending machine."
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Published On 11/15/2012
Fail to take advantage of the latest technology, and it's a pretty good bet that you'll fail to impress your clients.
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Published On 6/3/2011
Growth: AmWINS, COBRAGuard, Diverse, CIGNA, LIDMA
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Published On 5/26/2011
The Life Insurance Direct Marketing Association (LIDMA) has expanded its membership eligibility to now include BGAs (Brokerage General Agencies), IMOs (Independent Marketing Organizations), financial institutions, lead generators, affinity groups and all life insurance companies. Banks, credit union service organizations and other financial institutions are also now invited to join LIDMA.
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Published On 4/23/2010
The Atlanta-based Life Insurance Direct Marketing Association (LIDMA), a non-profit organization comprised of businesses and professionals active in the direct sale of term life insurance products to consumers, has joined the LIFE Foundation.
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Life Insurance Direct Marketing Association

3227 S. Cherokee Lane, Suite 1320
Woodstock, Georgia 30188
Phone: 770-516-0207
Phone: 866-890-LEAD (5323)
Email: info@lidma.org