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Udell Named President of LIDMA

LIDMA | Published on 4/7/2015
ATLANTA, GA – April 7, 2015  -- Byron Udell, CEO & President of AccuQuote has been named the new President of The Life Insurance Direct Marketing Association (LIDMA).

With more than 25 years of industry knowledge, Udell is widely acknowledged as one of the nation's foremost life insurance experts. In addition to a law degree, Udell has earned the Chartered Life Underwriter (CLU), Chartered Financial Consultant (ChFC), and Certified Financial Planner (CFP) professional designations. Udell founded AccuQuote in 1994 as one of the pioneer services providing free life insurance quotes online.

Udell received LIDMA’s Vision Award in 2012 for his contributions to the advancement of the direct response segment of the life insurance industry.

“I’m looking forward to continuing the excellent work that previous LIDMA Presidents Andy Meehan and Pat Wedeking have done for and with LIDMA,” said Udell. “I hope my passion for the life insurance industry and the direct response approach will help lead our organization in further developing key innovations, so that we can all more easily protect more families.  Unfortunately, over half the country has no life insurance, and LIDMA members are clearly the best positioned to help those families find easy and affordable ways to get the coverage everyone knows they need.”
<br/> Udell replaces Andrew J. “Andy” Meehan, President of Southeastern Group who had served at LIDMA’s President since 2011.  Meehan remains with the organization as immediate past president.

Prior to being named President of LIDMA, Udell served as president elect and as a member of the Board of Directors with LIDMA since 2007.

LIDMA is the only association dedicated to supporting direct marketers, insurance companies, technology providers and exam companies active in the direct sale of life insurance products to consumers.  LIDMA membership includes many of the industry’s leading producers, carriers, business partners, exam companies and direct marketers.

“LIDMA has been a key catalyst for innovation in the life insurance industry and has driven the improved availability, delivery and cost of life insurance for consumers while increasing profitability for professionals,” said Udell.


LIDMA is the primary association dedicated to supporting businesses and professionals active in direct sales of life insurance products to consumers – the fastest growing sales segment in the life insurance industry.  The not-for-profit organization is committed to helping members protect more families while boosting their revenues and reducing costs.  For more information, visit

Media Contact:

Michael Biagiotti
(561) 702-0109
Life Insurance Direct Marketing Association

3227 S. Cherokee Lane, Suite 1320
Woodstock, Georgia 30188
Phone: 770-516-0207
Phone: 866-890-LEAD (5323)