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Life Insurance Direct Marketing Association Announces Six 2017 Innovation Award Finalists

LIDMA | Published on 9/13/2017
ATLANTA, Sept. 13, 2017 /PRNewswire-USNewswire/ -- The Life Insurance Direct Marketing Association (LIDMA) has announced that it has selected six finalists for its first-ever Innovation Award, to be made at its 14th Annual Fall Meeting & Business Showcase, which will take place September 17 through September 19, 2017 at the Ritz-Carlton Tyson's Corner in McLean, Virginia.

"Success in life insurance distribution business is all about driving innovation and efficiency," remarked LIDMA president Shervin Eftekhari.  "And each of our six finalists are breathing fire to disrupt in a positive way so that life insurance buyers can have a faster, more pleasant purchase experience.  Any one of these early technologies could become dominant, so stay tuned."

LIDMA is pleased to name the following six finalists, along with their submitted solutions:
  • ExamOne/Online laboratory results for life insurance applicants
  • Hannover Re/Sureify automated underwriting solution
  • Insureio Technologies/CRM, lead management and marketing automation platform
  • IPipeline/AFFIRM and DocFast e-Delivery Solution
  • Legal and General America/Life Application Straight Through Processing
  • Paperless Solutions Group/Rapid Issue System for Life and Disability
LIDMA is the life insurance industry's most focused gathering of high performance direct response marketers, producers, underwriters and vendors who are driving positive changes in the distribution of life insurance in order to benefit middle market consumers.

Underwriters, producers and vendors who are interested in the direct marketing of life insurance are invited to attend.

Eftekhari continued, "Given the complexities and regulatory nature of our business, it takes a lot of bandwidth and backbone for firms to innovate successfully.  To identify six deserving finalists, we asked the hard questions:  Can it be used to improve the buying process?  Can it be reasonably implemented?  Is it cost effective?  Will the technology/process be supported?  Does it improve the customer experience?"

Attendance at the LIDMA Fall Meeting & Showcase is available only to LIDMA members.  "This year, we're making it especially attractive for life insurers, banks and financial institutions who are eyeing this space, by offering discounted annual membership fees for first-time producers at the low cost of $495, which includes a 50% discount."  Information on the various membership categories and pricing is available at

More and more life insurance buyers are becoming self-directed and using direct response channels as their preferred method of purchasing life insurance.   Recent trends in the direct-to-consumer sector have recently seen accelerated interest from big box stores, electronic retailers, search engine companies, banks, credit unions and other non-traditional companies that command vast audiences.  LIDMA is the primary organization dedicated to supporting business and professionals who are active in this new and rapidly expanding channel.

For more information on LIDMA membership, visit

Given that the LIDMA block of rooms is now sold out, late-registered attendees must make their own hotel arrangements.

Attendees should plan to arrive on Sunday, September 17 and depart on Wednesday, September 20.

LIDMA is the primary association dedicated to supporting businesses and professionals active in direct sales of life insurance products to consumers – the fastest growing sales segment in the life insurance industry.  The LIDMA "Seal of Approval," developed by affiliated carriers, vendors, attorneys, and producers demonstrating compliance with articulated process requirements around e-Delivery, e-Signature and Voice Signature, has become a standard-bearer for a consistent approach to process improvement and positioned LIDMA as the leading life insurance organization in e-Process initiatives The not-for-profit organization is committed to helping members protect more families while boosting their revenues and reducing costs.  For more information, visit

SOURCE Life Insurance Direct Marketing Association
Life Insurance Direct Marketing Association

3227 S. Cherokee Lane, Suite 1320
Woodstock, Georgia 30188
Phone: 770-516-0207
Phone: 866-890-LEAD (5323)