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Association helps life insurance industry serve more Americans

Direct response selling of life insurance is the fastest growing segment of the life insurance industry today. Each year a higher percentage of overall life insurance sales can be attributed to some type of direct marketing effort.

Showcasing cutting edge products and services that power today’s leading life insurance distributors

Members and Non-Members alike are invited to watch and participate Oct. 28, Nov. 4, Nov. 11 Dec. 2 and Dec. 9 as leading life insurers and service firms spotlight the very latest in life insurance products and services- Registration is now open at: https://lidma.org.


ATLANTA, GA – (October 27, 2020) -- The Life Insurance Direct Marketing Association (LIDMA) today announced IXN as the winner of its 2020 Innovation Award. LIDMA also announced key 2020 dates and times for Partner Webinars launching on October 28th.

Nomination Deadline is September 10, 2020
Applications now available at www.lidma.org

ATLANTA, Aug. 27, 2020 /PRNewswire/ -- The Life Insurance Direct Marketing Association (LIDMA) is now accepting nomination applications from life insurance industry companies or individuals who seek to earn LIDMA's prestigious 2020 "Innovation Award" for technological and procedural enhancements that are having positive outcomes within the life insurance direct marketing channel.

LIDMA President Jan Pinney declares end of largest conference to date, sets Vinoy Renaissance St. Petersburg Resort and Golf Club as the site of October 18-20, 2020 Fall Meeting and Business Showcase

16th Annual LIDMA Fall Meeting & Showcase of industry leaders to take place at the Disney Grand Californian & Spa in Anaheim, California from October 13 to October 15, 2019

Life Insurance Direct Marketing Association (LIDMA) is Now Accepting 2019 Innovation Award Nomination Applications

LIDMA President Jan Pinney declares end of successful conference; sets Disney's Grand Californian Hotel and Spa as site of October 13-15, 2019 Fall Meeting and Business Showcase

Shervin Eftekhari Named President; Tom Grant, Denis Clifford, Eric Lester, Elected to Board of Directors

LIDMA unveiled the first industry guide created in this significant area at their 12th Annual Fall Meeting & Business Showcase in Nashville, TN

Byron Udell, CEO & President of AccuQuote has been named the new President of The Life Insurance Direct Marketing Association (LIDMA).

Life Happens, a nonprofit organization focused on educating Americans about the importance of life insurance as part of a comprehensive financial plan, today announced the appointment of three new officers and four new members to its board of directors.

Genworth recognized for innovation in the adoption and implementation of LIDMA approved eProcess solutions with the PolicyBox system

Fail to take advantage of the latest technology, and it's a pretty good bet that you'll fail to impress your clients.

Growth: AmWINS, COBRAGuard, Diverse, CIGNA, LIDMA

The Life Insurance Direct Marketing Association (LIDMA) has expanded its membership eligibility to now include BGAs (Brokerage General Agencies), IMOs (Independent Marketing Organizations), financial institutions, lead generators, affinity groups and all life insurance companies. Banks, credit union service organizations and other financial institutions are also now invited to join LIDMA.

The Atlanta-based Life Insurance Direct Marketing Association (LIDMA), a non-profit organization comprised of businesses and professionals active in the direct sale of term life insurance products to consumers, has joined the LIFE Foundation.