Consumer Awareness & Education

LIDMA is a proud member organization and supporter of Life Happens, a nonprofit organization dedicated to helping Americans take personal financial responsibility through the ownership of life insurance and related products, including disability and long-term care insurance.

In 2014 LIDMA created a Life Lessons Scholarship, and our innagural recipient Hannah Klopf has shared a message to all members of LIDMA:


You can see Hannah's story here.

LIDMA supports Real Life Stories:

A Real Life Story is exactly what it sounds like. It is a true story that illustrates why it’s so important for people to include insurance in their financial plans. In this section, you’ll find dozens of compelling stories. None of these individuals and families featured in these stories could have anticipated the challenges they’d face. In each case, however, smart insurance planning ensured that emotional struggles weren’t compounded by financial hardship.As much as we’d all like to think that “it’ll never happen to me,” the reality is that none of us knows what the future holds. We encourage you to watch our videos and think about how you and your family would manage financially if faced with similar challenges. If you’ve got an unmet need for insurance, then you should address it. Your family’s financial future is too important to leave to chance.Watch Coleen Stokes’ Real Life Story or click here to view all Real Life  videos.