Direct Marketing News

Direct response selling of life insurance is the fastest growing segment of the life insurance industry today. Each year a higher percentage of overall life insurance sales can be attributed to some type of direct marketing effort...

Read More

Why Belong?

LIDMA is the premier non-profit organization dedicated specifically to supporting businesses and professionals active in direct sales of term life insurance products to consumers.In this arena, LIDMA member life insurance direct marketers, carriers, exam companies and business partners work collaboratively to enhance business models for increased efficiencies to facilitate a more streamlined experience for consumers and the companies dedicated to this industry segment.

Review our membership benefits and join today!

Change of Date for 2018 LIDMA Conference! Please Update Your Calendars.

The Life Insurance Direct Marketing Association (LIDMA) is pleased to announce the 15th Annual LIDMA Conference & Showcase to be held October 14th – 16th at the Intercontinental New Orleans Hotel in New Orleans, LA. 

According to LIDMA president Shervin Eftekhari, "Out of respect for our partnership with InsureTech, the change of date of our annual conference will facilitate the ability of our members to attend both the LIDMA and InsureTech conference."

The LIDMA Fall Meeting & Business Showcase is the insurance industry’s top annual meeting for producers, direct marketers and agencies involved in direct response sales and processing. Experience the best opportunity for networking and business development in our industry.  Come to learn about innovative solutions and industry trends regarding our Process Improvement initiatives including processing solutions, mobile strategies, consumer lifetime relationship opportunities and walk away with takeaways you can use!

The LIDMA Annual Conference is a Members Only event. Join now and be a part of it! LIMITED Sponsorship Opportunities are available. Contact the LIDMA office at to secure your sponsorship!


View testimonials

Byron Udell, JD, CLU, CFP, ChFC

“I am a founding member of LIDMA. Each year, I look forward to visiting with other producers, the carriers and the vendors to share best practices and learn about ways to make our businesses more profitable. There is no other place where everyone in our niche can be together at once, make meaningful progress and forge personal relationships that matter. Anyone that plays in our niche that isn’t part of LIDMA may want to take his/her head out of the sand!”

LIDMA Annual Conference

Intercontinental New Orleans Hotel, New Orleans, LA
October 14th-16th

Disney Grand Californian Hotel & Spa, Anaheim, CA
September 22nd - 24th

FREE! LIDMA Cost Benefit Analysis Tool

In an unparelled industry effort, LIDMA's Process Improvement Team has developed a FREE Cost Benefit Analysis tool for high performing agencies to evaluate eProcess initiatives that improve the bottom line by decreaseing cycle time, reducing distributor costs, eliminating redos and increasing placement ratios.

This follows the release of the LIDMA Telemarketing Laws Guide, an extremely valuable resource providing a baseline of information for any firm to understand the current laws and assess what they may need to remain compliant and avoid the potential exposure of legal risk to their organization.The LIDMA TCPA Guide, as well as LIDMA / LIMRA Research Studies are available to member organizations.