Direct Marketing News

Direct response selling of life insurance is the fastest growing segment of the life insurance industry today. Each year a higher percentage of overall life insurance sales can be attributed to some type of direct marketing effort...

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Why Belong?

LIDMA is the premier non-profit organization dedicated specifically to supporting businesses and professionals active in direct sales of term life insurance products to consumers.In this arena, LIDMA member life insurance direct marketers, carriers, exam companies and business partners work collaboratively to enhance business models for increased efficiencies to facilitate a more streamlined experience for consumers and the companies dedicated to this industry segment.

Review our membership benefits and join today!


View testimonials

Byron Udell, JD, CLU, CFP, ChFC

“I am a founding member of LIDMA. Each year, I look forward to visiting with other producers, the carriers and the vendors to share best practices and learn about ways to make our businesses more profitable. There is no other place where everyone in our niche can be together at once, make meaningful progress and forge personal relationships that matter. Anyone that plays in our niche that isn’t part of LIDMA may want to take his/her head out of the sand!”

Patrick M. Bowen, CLU
VP, Senior Account Manager
Legal & General America

“Our participation in LIDMA these past few years has been invaluable.  We have deepened many relationships by being involved with the meeting and have gained tremendous insights into this unique channel of independent distribution.  The meeting format allows us many networking opportunities with member organizations and we learn a great deal from the panels and platform speakers.  One added benefit of the meeting is being able to observe and share industry best practices with other participating carriers."

Future Meetings


Balboa Bay Club
1221 West Coast Highway
Newport Beach , CA 92663
Venue Website

Save the Date!

Seal of Approval

LIDMA Seal of Approval recipients are doing their part to make the entire life insurance industry better. They’re enhancing the consumer’s buying experience and efficiently getting more life insurance protection in force for the families and businesses that need it. Look for the LIDMA Seal of Approval.Since 2010, it’s been awarded to member companies who are better serving customers, while also encouraging others to adopt key aspects of the LIDMA eProcess to enhance customer service, lower new policy processing times and increase revenue. No fluff, no bull – just the facts on who has a process that works, is approved and in operation.

See who’s approved and how you can apply!