Why Belong?

LIDMA is the premier non-profit organization dedicated specifically to supporting businesses and professionals active in direct sales of term life insurance products to consumers.In this arena, LIDMA member life insurance direct marketers, carriers, exam companies and business partners work collaboratively to enhance business models for increased efficiencies to facilitate a more streamlined experience for consumers and the companies dedicated to this industry segment.

Review our membership benefits and join today!

Direct Marketing News

Direct response selling of life insurance is the fastest growing segment of the life insurance industry today. Each year a higher percentage of overall life insurance sales can be attributed to some type of direct marketing effort...

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FREE! LIDMA Cost Benefit Analysis Tool

In an unparelled industry effort, LIDMA's Process Improvement Team has developed a FREE Cost Benefit Analysis tool for high performing agencies to evaluate eProcess initiatives that improve the bottom line by decreasing cycle time, reducing distributor costs, eliminating redos and increasing placement ratios.

This follows the release of the LIDMA Telemarketing Laws Guide, an extremely valuable resource providing a baseline of information for any firm to understand the current laws and assess what they may need to remain compliant and avoid the potential exposure of legal risk to their organization.The LIDMA TCPA Guide, as well as LIDMA / LIMRA Research Studies are available to member organizations.

Life Insurance Direct Marketing Association (LIDMA) Announces IXN as Winner of its 2020 Innovation Award & Key Partner Sessions Showcasing cutting edge products and services that power today’s leading life insurance distributors


Members and Non-Members alike are invited to watch and participate Oct. 28, Nov. 4, Nov. 11 Dec. 2 and Dec. 9 as leading life insurers and service firms spotlight the very latest in life insurance products and services- Registration is now open at:   https://lidma.org

ATLANTA, GA – (October 27, 2020) -- The Life Insurance Direct Marketing Association (LIDMA) today announced IXN as the winner of its 2020 Innovation Award.  LIDMA also announced key 2020 dates and times for Partner Webinars launching on October 28th  Read full release



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Byron Udell, JD, CLU, CFP, ChFC

“I am a founding member of LIDMA. Each year, I look forward to visiting with other producers, the carriers and the vendors to share best practices and learn about ways to make our businesses more profitable. There is no other place where everyone in our niche can be together at once, make meaningful progress and forge personal relationships that matter. Anyone that plays in our niche that isn’t part of LIDMA may want to take his/her head out of the sand!”

Upcoming Events

May 26

Data Trends: Accelerating the Approval Process

You will be hearing perspectives from some of our most prominent Data providers.