About Us

The Life Insurance Direct Marketing Association is the primary organization dedicated to supporting businesses and professionals active in direct sales of life insurance products to consumers – the fastest growing sales segment in the life insurance industry.

LIDMA is the main voice for the life insurance direct response industry producers, carriers, business partners and exam companies.

This non-for-profit organization is committed to helping members boost their revenues derived through direct response sales as well as assisting new entrants adapt and succeed in their direct response efforts.


  • Operate for the benefit of all members including producers, carriers, exam companies and other vital business partners
  • Provide an open forum to facilitate networking and collaboration within the industry
  • Improve the process
  • Identify and gather market research data that is applicable to our niche
  • Improve Legal and Regulatory compliance and influence

Our Story. Our Purpose

Together, Everyone Achieves More!

We’ve all heard this saying before and it is the very best articulation of the purpose of LIDMA.

The ultimate objective is to serve people better, to enhance the buying experience and efficiently get more life insurance protection in force for the families and businesses that need it.

Together, in this case, includes direct response life insurance producers, carriers that get the business, technology solution providers who help us along the way and the few good medical service companies we all work with.

While we are developing and changing how consumers buy life insurance, we have an opportunity, and some might say a responsibility, to enhance the value of our companies by strengthening the segment in which we operate.


LIDMA was created to fuel the growth of the direct response sales segment of the life insurance industry.

Our mission is to be an innovative resource provider: Helping our members grow and improve business performance.