Since its inception, a primary mission of LIDMA has been to help member organizations improve both the efficiency and the quality of the life insurance sales and fulfillment process. With this mission in mind, the Process Improvement Team (PIT) has been engaged in delving into processes and procedures that indeed streamline life insurance sales. And, with the help of LIDMA members’ hard work, feedback and participation, PIT developed the LIDMA eProcess encompassing eSignature, Enhanced Part 2 Data Collection and ePolicy Delivery solutions. Additionally, the LIDMA Seal of Approval process was established, providing standardized criteria for each of these process improvements.
For 2014, the Process Improvement Team is focusing on several key targeted initiatives that have been identified as of high importance and the next frontiers for LIDMA members. I am excited to share that PIC is being supported this year by over 30 of your LIDMA colleagues, Our singular goal is to make it easier for our consumers to secure life insurance protection.
As always, the team will promote success and seek to serve as a resource for LIDMA members’ questions and for help in your process improvement efforts. Your PIT team serves to illustrate the purpose of LIDMA, “The ultimate objective is to serve people better, to enhance the buying experience and efficiently get more life insurance protection in force for the families and businesses that need it.”
Along with the entire PIT team, I look forward to reviewing these successes and efforts and our annual survey results with you at the LIDMA Annual meeting! Please contact me or any process improvement team lead if you want to participate and help us make life insurance easy.
Nicole Ward, CLU
LIDMA Process Improvement Chair