Direct Marketing News

Direct response selling of life insurance is the fastest growing segment of the life insurance industry today. Each year a higher percentage of overall life insurance sales can be attributed to some type of direct marketing effort...

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Why Belong?

LIDMA is the premier non-profit organization dedicated specifically to supporting businesses and professionals active in direct sales of term life insurance products to consumers.In this arena, LIDMA member life insurance direct marketers, carriers, exam companies and business partners work collaboratively to enhance business models for increased efficiencies to facilitate a more streamlined experience for consumers and the companies dedicated to this industry segment.

Review our membership benefits and join today!

2016 LIDMA Vision Award

"LIDMA Vision Award" Presented To Voya's Cynthia Farrow

- Award Recognizes Individuals and Organizations That Support the Expansion of the Direct Response Niche of the Life Insurance Industry -

ATLANTA, Oct. 4, 2016 /PRNewswire-USNewswire/ --- The Life Insurance Direct Marketing Association (LIDMA) awarded Cynthia Farrow, head of specialty markets of Voya Financial, the 2016 LIDMA Vision Award. The presentation took place at LIDMA's 13th annual Fall Meeting & Showcase in Newport Beach, CA.


NEW! LIDMA Cost Benefit Analysis Tool

In an unparelled industry effort, LIDMA's Process Improvement Team has developed a FREE Cost Benefit Analysis tool for high performing agencies to evaluate eProcess initiatives that improve the bottom line by decreaseing cycle time, reducing distributor costs, eliminating redos and increasing placement ratios.

This follows the release of the LIDMA Telemarketing Laws Guide, an extremely valuable resource providing a baseline of information for any firm to understand the current laws and assess what they may need to remain compliant and avoid the potential exposure of legal risk to their organization.The LIDMA TCPA Guide, as well as LIDMA / LIMRA Research Studies are available to member organizations.

LIDMA Annual Conference

The Ritz Carlton, Tysons Corner, McLean, VA
September 17th - 19th

Intercontinental New Orleans Hotel, New Orleans, LA
September 30th - October 2nd

Disney Grand Californian Hotel & Spa, Anaheim, CA
September 22nd - 24th


View testimonials

Byron Udell, JD, CLU, CFP, ChFC

“I am a founding member of LIDMA. Each year, I look forward to visiting with other producers, the carriers and the vendors to share best practices and learn about ways to make our businesses more profitable. There is no other place where everyone in our niche can be together at once, make meaningful progress and forge personal relationships that matter. Anyone that plays in our niche that isn’t part of LIDMA may want to take his/her head out of the sand!”